As a small business owner, you’ve probably got enough on your plate with the day-to-day running of your company without worrying about marketing.
But at some point the time will come that you’ll want to get the word out about your products and/or services and you’ll have to decide where to invest your – often limited – marketing budget.
In this guide, I’ll take a look at some of the most effective and cost-efficient marketing options for small businesses and offer my picks of what could work best for different types of businesses.